Found this in the supermarket the other day. Now we don't have to spend hours in boring meditation to achieve enlightenment, we can just buy this cereal!
Now, with most religions, I would expect the followers would find something like this a bit offensive (didn't some car company name a truck Brahma a few years ago?). But the Zen Buddhists that I know seem pretty laid back about such things. So it could be worse.
But still, it's a pretty lame marketing gimmick. Which is why I'm more than a little ashamed to admit it, but I actually bought the instant oatmeal version of this a week later. It was on sale, and organic. The oatmeal actually didn't tell you what flavor "zen" was, though. (Apparently it's cranberry and ginger; not bad, but the ginger is a little weird with milk.)
Tuesday, March 07, 2006
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I've been terribly remiss to not cite The Vinegar Tasters. According to this (a famous, ancient Taoist version of an editorial cartoon), the cereal should be bitter.
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